I have worked in both local and national media for more than 15 years, and my editorial and management experience has been in both the digital and print formats. I currently serve as Senior Digital Content Strategist at PGOA Media, overseeing content development for a family of five websites. Previous positions I’ve held include Digital Editor/Multimedia Content Producer of SpryLiving.com, Founding Editor/Editor-in-Chief of Her Nashville magazine, and managing editor of Nfashville, Williamson, and Rutherford Parent magazines. In 2009, I authored Historic Photos of Nashville in the 50s, 60s, and 70s for Turner Publishing, which entailed doing extensive research and fact checking for more than 200 historic photos from Nashville, Tennessee in the mid-20th Century. Throughout my career, I have freelanced for a variety of clients doing everything from company re-branding and marketing strategy to writing web copy and press releases. My experience covers most aspects of media, branding, and content strategy. I enjoy helping people think outside the box and see the true potential that a well-thought-out strategy can mean for their business or brand.
I enjoy helping people think outside the box and see the true potential that a well thought-out strategy can mean for their business or brand.
I’m Cam. I’ve been in Austin, Texas for 25 years, and I love the creative music-filled vibe of the city. I’ve been designing for about 15 years and love the challenge of always trying to top my last project. If I’m not designing a new app, creating a new brand identity, or learning new platforms to expand on, I’m rock climbing with my offspring, helping him unlock all the characters on the latest Batman Lego game, or watching Guardians of the Galaxy…again.
There has been a mistake. You’ve accidentally given me the food that my food eats. —Ron Swanson
Hello, I’m Carly. I am a designer, typography obsessive, and creative thinker. I’ve been arts and craftin’ since as long as I can remember, and eventually found my niche studying graphic design at Cal Poly, San Luis Obispo. I have been working full-time as a designer the past six years, both corporately (Nestlé, The Counter Burger, California Pizza Kitchen, Realtor.com) and freelancing for small brands and start-ups. From brand identities to print and product design, to interactive design and everywhere in between, I love how different every client and project is. I am inspired by vintage design, but also a firm believer in clean, forward aesthetics. I thrive to grow as a designer, think differently, and be a better partner with every project I am involved in. When I am not in design mode, you can find me cruising around to the best coffee shops in Los Angeles on the back of a motorcycle, working on my calligraphy, eating pizza, or taking my French bulldog Danger out to sign autographs.
Where you invest your love, you invest your life. —Mumford and Sons
After Carol McCrary discovered that her typing ability was a far more useful job skill than a BA in English Lit, she decided to go back to school. She has always loved reading, libraries, and finding the answers to questions, so getting her Master’s in Library Science was a natural choice. She has worked in special libraries (science, utilities, business, energy), public libraries, and government libraries, as well as Vanderbilt’s Owen Business School. Her company, McCrary Research Service, has been in business for over a decade. Her clients have included manufacturers, marketing firms, financial specialists, private investigators, and even a presidential campaign.
In the nonstop tsunami of global information, librarians provide us with floaties and teach us to swim. —Linton Weeks
David Arnold is a web developer. Loving the challenge of creating something from nothing, David has specialized in building websites and online web applications for the past ten years. He is experienced in CSS, HTML, JS, PHP, and MYSQL. Part of David’s passion in web development is to create solutions for clients that simplify complex processes to increase workflow and productivity. He is the lead programmer at MindWarp, LLC and has owned his own web development business for eight years. When he is not programming, David spends his time playing music, being entertainment for his three kids, and catching Pokemon.
Great works are performed not by strength, but by perseverance. —Samuel Johnson
Wordsmith, organizer, and unflappable project manager. Haley, a Jackson, Tennessee native, didn’t have to travel far to find her place in the industry in Nashville. After kicking off her PR career amidst country music superstars, including Miranda Lambert, George Strait, and Martina McBride, Haley decided to try her hand at the corporate side of things. She worked alongside award-winning public relations and advertising specialists for accounts such as Bridgestone, Jack Daniels, and Martha White to polish her skills and further develop her network. All the while, her entrepreneurial side wanted to start her own company. In 2010, Haley formed a partnership with a like-minded visibility strategist and launched Apple Road, their own PR venture. If there is such a thing as spare time for a small business owner, Haley spends her time in her kitchen developing her inner foodie and taking road trips.
I will never be too busy for my pets, a good meal, or an outdoor adventure.
Jeremy is a web developer located outside Washington, DC (Maryland). Before becoming a freelancer, Jeremy taught special education. His strength lies in working with clients to help create technical solutions for small businesses and individuals. He is very knowledgeable about the configuration and maintenance of WordPress, and will patiently provide site support and training upon request. If not in front of his computer, Jeremy enjoys playing with his daughter, spending time with his family, and being outdoors as much as possible.
You are always a student, never a master. You have to keep moving forward. —Conrad Hall
Kali Skar is a skilled educator and experienced accountant with 15 years of working with small and large companies alike. A Cum Laude graduate in accounting of Strayer University in Nashville, Tennessee, Kali’s work experience includes corporate level wealth management, A/R, A/P, budgeting, monthly financials, managing fund performance, and more. Kali’s total service accounting capability allows for flexible work plans and comprehensive service delivery with competitive, affordable fee structures for individuals and small businesses.
The foundation for success in business is in the daily use of accurate accounting numbers. What we measure, we manage; what we manage, we improve!
Kevin Murray is a front-end developer, user interface/experience designer at Entrepreneur Media, Inc. (Entrepreneur magazine), where he currently spends his days designing and developing web applications. Throughout his career, he has been fortunate to work with some pretty sweet clients, such as ABC Studios, Canon, Chase Bank, Disney Institute, FedEx, Kia, Mercedes-Benz, Sprint, The UPS Store, and Verisign, Inc., as well as freelancing for small brands and small-to-medium businesses.
Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple. —Sir Richard Branson
Kyle is a front-end developer and graphic designer based in Nashville, Tennessee. He is the owner of Gravity Plan, a company specializing in web design and development, graphic design, consultation, and fully-managed web hosting and server administration for small and medium-sized businesses.
Always do what you are afraid to do. —Ralph Waldo Emerson
Lauren Kessinger is an art director, designer, and stylist living and playing in Nashville. Her designs combine concept with fashion and timelessness, focusing on versatility and cohesiveness across platforms. Lauren is a communicator at heart as well as a brand visionary—she can see the brand develop in her imagination upon first conversation. Her background in magazines has taught her to work efficiently and to stay calm under pressure while looking for the novelties and contrasts that can set your brand apart.
Design is not just what it looks like and feels like. Design is how it works. —Steve Jobs
Melody holds a degree in early childhood education, and once both of her children entered elementary school, she re-entered the workforce looking to put her degree to work. She is pretty impressed by all the skills the contractors bring with them to Virtual Collective.
Nathan Stiteler is a creator, musician, husband, literature enthusiast, and coffee snob.
An artist is above all a human being, profoundly human to the core. If the artist can’t feel everything that humanity feels, if the artist isn’t capable of loving until he forgets himself and sacrifices himself if necessary, if he won’t put down his magic brush and head the fight against the oppressor, then he isn’t a great artist. —Diego Rivera
Pete fell to earth covered in a tapioca-like substance. His specialties include heat vision, a really bendy thumb, and shouting Japanese phrases loudly. He’s been known to sing before thinking, laughs at his own jokes (especially if he’s never heard it before), and runs like a girl. Like a really slow girl. But after studying visual arts in college, he found work at Disney and The Jim Henson Company animating video games. By 2005, he was sick of creating for other people and wanted to concentrate more on his own work. Now he’s back in a band writing quirky, clever songs, singing, dancing, and animating whatever he wants to. Pete is proficient in Adobe (Photoshop, Flash, After Effects), 3d work (animation and modeling) in Blender, illustration, animation, music production, motion graphics, and lyric videos. He loves to tell stories with his art and music. His favorite projects are when he gets a chance to tell a story in a creative, visually engaging way.
There aren’t a bunch of amazing special geniuses poncing around out there, there are just people who honestly work harder than everyone else. —Don Hertzfeldt
Rachel began her freelance career by lending her creative hand to local events and artists in Nashville and Jackson, Tennessee through poster designs and branding projects. She continues to lend her design skills to Apple Road, a national lifestyle brand and entertainment publicity and identity firm, and Virtual Collective. In high school, Rachel was named “most spirited”, and that still holds to be true. Whether it’s work or in her spare time, you will most likely catch her out on the town supporting clients, friends, and family in their latest ventures. As a typical creative, Rachel is a downright night owl and tends to keep the later hours. She also enjoys playing volleyball, spending time with her pets and a good night of live music.
Surrender to serendipity. —Hugh Forrest
My name’s Roynel. I am a freelance designer and developer. I enjoy combining art and technology to create engaging, interactive online experiences. I speak CSS, HTML, JS, PHP, Spanish, and English. I pause occasionally for off-the-grid global adventures, long walks on the beach, and heavy indulgence in fruits and sweets.
We have an obligation to make things beautiful. —Neil Gaiman
At age 21, Shannon was hired as an executive assistant to the owner of a small indie record label. She managed tours, press events, packaging, and distribution for five bands while simultaneously handling all office responsibilities and travel arrangements for the staff and talent.
Sharideth Smith has written political platforms, web and print articles, ad copy, and blogs—and even gets paid to pretend she’s other people on the Internet. She also spent five years doling out relations advice on her own successful blog (Sharideth: Practically Funny). From social media to policy writing, Sharideth has covered it all. After more than 12 years as a freelance writer, versatility has kind of become her thing.
However beautiful the strategy, you should occasionally look at the results. —Winston Churchill
I’m Tori Pope, and I’ve loved to read and write as long as I can remember. I got my first typewriter when I was six, and I haven’t stopped writing since. Born and raised in North Carolina, I have also lived in Rhode Island, Kentucky, Florida, and California. Besides reading and writing, I also love music, movies, and filmmaking. And as nerdy as it sounds, I love proofreading and editing. Making people sound good makes me happy.
There is an angel in me whom I am constantly shocking. —Lawrence Ferlinghetti
Tianna Calcagno jumped on the social media wagon early in the game, before the term “social media manager” was coined. This early adoption of popular social media platforms allowed her to grow with the ever-changing digital space. With Tianna’s energetic, creative, and goal-oriented personality, she has a deep understanding of engagement metrics and how to apply them to social media channels providing measurable results. She believes in letting the numbers tell the story, and has a strong passion for teaching others how to make the digital space work for their business. Tianna has developed and managed digital campaigns for artists, bands, nonprofits, design houses, realtors, e-commerce businesses, restaurants, and more. Tianna has a BS in Organizational Communications from Middle Tennessee State University.
Creating a marketing strategy for your brand is the key to your success. It’s like giving your customer a personalized Google Map that leads them straight to your product.
Veronica works from Southern California specializing in graphic design, web design, and managing social media accounts for clients. She loves reading, running, rainbows, and unicorns.
I have learned to kiss the wave that throws me against the rock of ages. —Charles Spurgeon
Vincent has managed daily operations for an industry-leading online clothing store for women, which included overseeing brand relationships, product purchases, weekly photo shoots, item listings, and weekly online merchandising. He managed the production of quality control of a new clothing line that is sold to other established retailers worldwide. He created and successfully coordinated outbound and inbound marketing initiatives using CPM, PPC, and Google adwords on Adroll and Facebook, monitored marketing initiatives and evaluated their ROI through Google analytics and assessing customer response trends to make adjustments for future initiatives, and adjusted SEO on product listings to improve search engine performances—all while raising twin toddlers with his wife Suzanne in graduate school studying English Literature.
I was once a certified massage therapist, but somehow I don’t think that’s relevant here…