Virtual Collective

KNOW YOUR DATA, KNOW YOUR CUSTOMER

HOW TO UNDERSTAND DATA FOR YOUR SMALL BUSINESS.

It’s finally here! Our introductory course, Know Your Data, Know Your Customer is Live! Some of you have been hearing us talk about this for a few years now, and others might be like, “What? A course!”

Whether you are new to Virtual Collective, or you need a refresher on what we are doing over here. This course is for learners who aren’t quite ready to embark on a full-fledged data journey. KYDKYC teaches you how to create a filter to help you determine the right kind of data to collect. 

The purpose of KYDKYC is to clarify your company’s message and define your ideal customer. Everything you will learn here plays a crucial part in your business and should be used when making ALL of your future marketing decisions. 

Your customers are expecting you to know what they want and need, and the only way to know that is by collecting and analyzing data. The only way to know which data to collect and analyze is through customer discovery.

We promise we won’t hit you with a bunch of numbers, charts, and graphs. We focus on making sure that you have all the fundamental pieces in place to help you gather data that you will actually find valuable. Everything you will learn in this course is crucial to the health of your business and should be used to make ALL of your future marketing decisions.

IN THIS COURSE, YOU'LL LEARN HOW TO:

Know Your Data, Know Your Customer

NEED HELP GETTING STARTED WITH A DATA COLLECTION PLAN?

Know Your Data, Know Your Customer is a course designed just for you!

HOW DO YOU KNOW IF THIS COURSE IS FOR YOU?

Karen Cahn Testimonial

EXTRA PERKS

Along with access to this course, you will also gain access to me and Melody. Our true passion lies in empowering small business owners like you to take control and make confident decisions based on concrete data. Once you sign up for our self-paced course, you will be invited to schedule “office hours” where we can talk through the course content, workshop some ideas, and genuinely be a soundboard so you feel slightly less alone on this journey of organic growth.

We aren’t kidding about self-paced. We built Know Your Data Know Your Customer with flexible learning in mind. Take the program on your own time, at your own pace. We know everyone’s schedules are different and we all process information differently. This course offers video, audio, transcripts, quizzes, and downloadable worksheets. We have something for everyone! 

Sign up for our course before you spend another dime on any marketing efforts. Give yourself a better understanding of not only what you are selling but who you are selling to. 

We can’t wait to get started with you! 

- Shannon + Melody

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