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NEW YEAR’S CHECKLIST FOR EVERY SMALL BUSINESS OWNER
Since people are probably not going to just randomly stumble across your website and immediately make a purchase, they will need a bit of nurturing, educating, and convincing before they get to that point. The measurable touchpoints throughout the marketing funnel will let you know what is working and what isn’t so you can adjust and refine your content to give your customers exactly what they want.