Since people are probably not going to just randomly stumble across your website and immediately make a purchase, they will need a bit of nurturing, educating, and convincing before they get to that point. The measurable touchpoints throughout the marketing funnel will let you know what is working and what isn’t so you can adjust and refine your content to give your customers exactly what they want.
Since people are probably not going to just randomly stumble across your website and immediately make a purchase, they will need a bit of nurturing, educating, and convincing before they get to that point. The measurable touchpoints throughout the marketing funnel will let you know what is working and what isn’t so you can adjust and refine your content to give your customers exactly what they want.
Since people are probably not going to just randomly stumble across your website and immediately make a purchase, they will need a bit of nurturing, educating, and convincing before they get to that point. The measurable touchpoints throughout the marketing funnel will let you know what is working and what isn’t so you can adjust and refine your content to give your customers exactly what they want.
If you have your own business and you’ve been learning best practices on how to market yourself, chances are you’ve heard the term “marketing funnel.” But what exactly is it? When done correctly, a marketing funnel will take your potential customer from first discovering your brand all the way to buying your products or services on a regular basis. Help guide them from being aware of your business to becoming a repeat customer.
We met Gillian Stollwerk-Garrett during our crowdfunding campaign on iFundWomen. She had launched her campaign a few months before us and quickly became our go-to resource for all things crowdfunding, as well as, one of our biggest cheerleaders.
Her Data Method offers a series of online courses that teach women how to create a data collection system so they can start making data-driven business decisions.