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Know Your Data, Know Your Customer- Understanding data for your small business.

KNOW YOUR DATA, KNOW YOUR CUSTOMER

Since people are probably not going to just randomly stumble across your website and immediately make a purchase, they will need a bit of nurturing, educating, and convincing before they get to that point. The measurable touchpoints throughout the marketing funnel will let you know what is working and what isn’t so you can adjust and refine your content to give your customers exactly what they want.

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Marketing Funnel Title Graphic Part 2

PART 2: WHY DO YOU NEED A MARKETING FUNNEL?

Since people are probably not going to just randomly stumble across your website and immediately make a purchase, they will need a bit of nurturing, educating, and convincing before they get to that point. The measurable touchpoints throughout the marketing funnel will let you know what is working and what isn’t so you can adjust and refine your content to give your customers exactly what they want.

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PART 1: WHAT IS A MARKETING FUNNEL?

If you have your own business and you’ve been learning best practices on how to market yourself, chances are you’ve heard the term “marketing funnel.” But what exactly is it? When done correctly, a marketing funnel will take your potential customer from first discovering your brand all the way to buying your products or services on a regular basis. Help guide them from being aware of your business to becoming a repeat customer.

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