Audit Report Template

Section 1: Company Overview

Audit Objectives
Accordion Content
What we do.

Brand Statement/Elevator Pitch

Why we do it.

Mission Statement

Who we do it for.

Customer Persona(s)

How we do it.

Value Proposition(s)

Section 2: Industry Snapshot

Market Factors

Comments on Digital landscape trends (SERP results/patterns) within the client’s specific market sector.

Competitors

ONLINE competitors

Keyword Research

Industry keywords and phrases

Search Intent
Accordion Content

Section 3: Technical SEO Checklist

Website efficiency impacts every other aspect of a marketing strategy. Future on-site and off-site SEO recommendations are based on the results of this assessment.

  • Google Analytics / Google Search Console setup and configuration
  • Domain/Website Hosting provider assessment
  • HTTPS / SSL certificate validation
  • XML sitemap for indexing and crawlability
  • Robots.txt file in use
  • Site structure organization
    URL structure (Screaming Frog)
  • URL errors/redirects (Screaming Frog)
  • Internal link structure
  • Duplicate content
  • Orphaned site pages
  • Broken links
  • Page/crawl depth
  • Core Web Vitals (Website Loading Speed)
  • Cross-browser testing
  • Mobily-friendly testing
  • Third-Party Platform Integrations
  • Status check of all external software plugins (email marketing, shipping, subscription mgmt, reviews, etc.)
  • Additional sales channels (if connected to the online inventory)
  • Use of structured data
  • Relevancy indicators present (including business address and phone number)
  • Privacy policy and terms of service pages linked in the footer

Section 4: On-Page SEO Checklist

Section 5: Off-page SEO Checklist

Section 6: Content Checklist

High-quality content has evolved into the most important ranking factor online. In order to increase your online visibility while building trust with new prospects, you must prove your ability to provide valuable resources that offer solutions to your potential customer’s problems.

  • Website has a blog
  • Evidence of a consistent blog posting schedule
  • Content is clearly written for intended customer persona(s)
  • Helpful, useful, informative, relevant content driven by keywords
  • Cornerstone content is identified
  • Fully optimized landing pages for products, services, and offers
  • Number of words on content pages
  • Content is designed to move users one step in the buyer journey at a time
  • Major content pages include relevant, engaging visual elements
  • Well-placed social sharing buttons
  • Website design aligns with target customer’s needs/expectations (aligns with search intent)
  • Relevant design assets that align with brand goals

Section 7: Proposed Next Steps

VC Recommendations